QUESTION 3: What kind of media institution might distribute your media product and why?

Q3: What kind of media institution might distribute your media product and why?

The media institution that would publish or distribute my magazine is Bauer Media. There is much reason why they would be more likely to publish and distribute my music magazine. Firstly Bauer Media does publish music magazines, but they do not have a magazine that has a genre and target audience like mine .By publishing my magazine Bauer Media would be  in a new status of marketing and would have a wider audience, whilst this would increased their popularity. Furthermore Bauer Media magazines such as EMPIRE & Q are largely entertainment and bit of music magazines. Whereas my music magazine is aimed at a typical audience reader and it only focuses on music. Moreover the company is focused on more culture entrainment scenes as well which this would be suitable for my magazine because it’s aimed at a variety of cultures and has entertainment as well. In addition, including a music magazine like mine would expand the company and gain my audience for Bauer Media which this would mean greater income for the company as well.

 Bauer would benefit from distributing my magazine because they would be targeting a new audience. this may seem bad but it would make Bauer Media be even more popular because they would have new audiences which this would be beneficial for Bauer. Also Bauer Media would benefit by distributing my magazine, by my magazine will be aimed at different cultures and  social group which this social group could bring variety of good effects to Bauer Media one of these is making the company be more large on the target audience and aiming at different age group .

Secondly, publishing and distributing my music magazine would have a massive financial benefit for Bauer Media. This would be by having a target audience that is young and a magazine that is focusing on POP music would extremely increase Bauer Media profits. Also, mentioning before by publishing a new music magazine like mine would gain popularity. In long term this would beneficial financially for Bauer Media as there would be increase in advertisements and sponsorships, this is because my music magazine is targeting a wider audience than the other magazines is distributing. Moreover increasing profits would make the company recognisable to audiences as they are able to combine it with my magazine.

I would distribute my magazine probably in music stores such as HMV and retail shops like WHSMITH / TESCO. This is because HMV is one of the biggest music stores in the UK and it’s for audiences that love music so it would be more understandable to distribute a music magazine in a music store. Also by selling at well known retailers such as Tesco it would make my magazine more accessible to my audiences as it is well placed in the shelves.